Reserve your spot at the Winter Texan Expo
The Winter Texan Expo is the Rio Grande Valley’s largest and most effective marketing opportunity for businesses that serve the Winter Texan and 55+ seasonal market. This high-energy, well-attended expo brings together thousands of engaged Winter Texans actively seeking products, services, travel options, RV resources, entertainment, healthcare, home services, and local experiences.
The Winter Texan Expo welcomes Winter Texans and local retirees from across the Rio Grande Valley, many of whom attend one—or both—Expo locations each season. Attendees come ready to discover new services, travel ideas, healthcare resources, and local businesses that help them make the most of their time in South Texas.
The McAllen Expo consistently draws the largest audience, with historical attendance topping 9,000 visitors over two days. Its central location and proximity to a large concentration of RV and retirement communities make it a cornerstone event for the Winter Texan season.
As a vendor, you’ll gain:
- Direct, face-to-face access to qualified Winter Texan consumers
- Strong brand visibility in a trusted, community-driven environment
- Opportunities to generate leads, book appointments, and close sales
- Promotion through Welcome Home RGV’s extensive print, digital, and social channels
Already registered? Access load-in details, setup times, floor plans, and FAQs on our Vendor Resources page.
Winter Texan Expo (McAllen)
January 19-20, 2027
Winter Texan Expo (Brownsville)
January 21, 2027
Join the 100+ trusted businesses who choose the Winter Texan Expo
Captain Murphy Charter Service – Isla Tours
Edinburg Scenic Wetlands & World Birding Center
Fix-A-Crack Windshield Installation & Repair
Houston Methodist Hospital, J.C. Walter Jr. Transplant Center
McAllen Heritage Center
Oklahoma Tourism & Recreation Department